This guide will help walk through some key considerations for determining if Pinterest ads are right for your business and what kind of return on investment (ROI) you can expect from them. It is important to keep in mind that when it comes to paid social media marketing, there is no one-size-fits-all solution. The rates fluctuate depending on a variety of factors including your industry, how you advertise and the overall goals of your campaign. By 2020 there will be more than 2 billion people using social media worldwide so it’s clear why companies want a piece of the pie!Īs of 2018, Pinterest advertising costs are not set in stone. The cost per click is expected to increase at an annual rate of 4%. In 2022, the average cost per click will be $1.24 according to a study by Bizrate Insights that analyzed data from 2016 through 2021. Companies are looking for ways to drive sales on these sites. The increasing popularity of social media platforms like Facebook, Instagram and Pinterest makes advertisers turn to them to reach their target audience.
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